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About Michi

MICHI was established in New York City in 2010. Founded by Michelle Watson from her NYC apartment, with a purpose to motivate and uplift women by enhancing performance and igniting self-expression.

Michelle set out to transform the activewear industry and solve the problem of unflattering and uncomfortable sportswear. Not only did she raise the activewear industry standards of design, but her iconic MICHI 3” Shaperband has become a best-selling design feature and an essential secret weapon, flattering waistlines globally

MICHI pioneered the fashion-forward activewear aesthetic with artful and ventilating figure-flattering mesh inserts, strappy sports bras, sophisticated cut-outs and in turn, set new standards in sportswear. These design elements, inspired by superheroines, nature and iconic design moments have become MICHI signatures.

Lookin' good

@michi_ny

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